What should this shoot cost?
Put in the hours, the drive and how the photos will be used. Out comes a price you can defend. It's free, there's no signup, and nothing you type leaves this page.
How it adds up
Time is your location hours plus your editing hours, times your hourly rate, nudged up or down for your market. Usage rights raise that number, since a photo that sells someone's product is worth more to them than one on a wall. Business costs sit on top of your time. Mileage and anything you pay out of pocket are added at cost, with no markup.
The ranges and multipliers are rules of thumb, not market data, and no calculator knows your client's budget. If the number feels high or low, trust that and change the rate. The point is to see what's inside the price before you say it out loud.
What the app does with it
This page is the short version. Inside PEARSPECTIVE the same question comes up twice: when you build a package or add-on, and when you write a proposal for a lead who said yes. Both open a pricing assistant that's already filled in with what it knows about the job.
Where this page guesses, the assistant uses your numbers. You tell it once what an hour of your time has to cover (overhead, tax, the pay you're aiming for), and that sets a floor it won't price below. Then it looks up what photographers in that area charge for that kind of work, today's gas price for the drive, and travel costs if the shoot is far from home. The client type and the usage rights are in there too, so a local bakery's menu photos and a national ad campaign don't come out at the same number.
You get a suggested price with the reasoning behind it. Keep it, change it, and the price drops straight into the package or proposal. It runs on your own AI account, so there's no extra fee from me.
PEARSPECTIVE also finds the people who need a photographer in the first place.